Outdoor Prolink Pro Profile: Julie Schoenfeld

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By Julie Schoenfeld, a freelance designer and digital marketing expert, and former professional climbing instructor. Julie has worked as the Director of Digital Development of Rock and Ice Magazine before recently switching to a freelance career, while spending her free time sampling the steep limestone of Rifle Canyon Mountain Park. 

Where are you based?

Seattle, Washington.

What are your favorite outdoor sports?

Climbing, skiing, trail running, fly fishing and biking.

What’s your career now and what inspired you to go after it?

I’m a graphic and web designer, specializing in outdoor media. I’ve always loved the outdoors, and worked as a climbing instructor and guide for over ten years before deciding to switch to a more creative career. The storytelling and imagery of the outdoors has always inspired me and I wanted to find a way to combine my passions. After working full-time for Big Stone Publishing, I began to miss the flexibility and travel of my life as a guide, so I decided to start my own business. I now do freelance work for a variety of industries, but try to stay focused on the outdoor world, which continues to serve as an inspiration for my design aesthetic.


Tell us about one of your best days on the job:

One of my favorite projects was early on, when I was still an intern, fresh out of design school. I had to opportunity to help conceptualize, assist on the photo shoot, and take part in the final layout of a running skirt review that ran as a spread in Trail Runner Magazine. The subject matter was especially fun, since it was aimed at our female audience, and it was the first project of mine that I got to see come to life on the pages of a magazine. The coolest part was the response from our female readers who loved the spread and thanked us for using “real women” as models. It was great to see my work influencing and inspiring other women.

What’s the best thing about working in the Outdoor Industry?

I love the beautiful, inspiring imagery that I get to work with. Even on days that are dominated by screen time, I am still usually gazing at something beautiful.

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What’s one of your bucket list items?

Rock climbing in Kalymnos, Greece. It just looks so fun, what could be bad about limestone tufa climbing in the Mediterranean?

What pieces of gear do you love right now and would recommend to others?

Right now, I’m loving the La Sportiva Women’s Solution, which is my favorite climbing shoe. It fits my foot perfectly and excels in sport climbing and bouldering on a wide variety of rock.


I also love the Scarpa Women’s Crux, which gets me from the car to the crag and back in comfort.


Another piece of gear that I am loving since moving to Seattle is my Advanced Elements Fishbone SUP. I’m totally new to paddle boarding but it is so much fun to get out on the water during the summer and learn a new sport. There is even space for my dog to ride along too.


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